"On a global scale over the last decade, there has been a shift in artists’ revenues. While recorded music sales have dropped substantially, artist are now making more money in live performances."
"The amount of money being spent on activations, endorsements and sponsorships in the live music space has grown rapidly..."
“The research clearly shows people will welcome brands in their music experiences,”
Selling out a live music performance is the goal of every artist and producer, we leverage all of our marketing expertise to create and execute new media marketing strategies that are needed to accomplish a complete SOLD OUT in every single event we invest in.
In the last decade, the internet has dramatically changed in the way the artists interact with their fans. We leverage all the new social media and mobile channels to help the artists create a strong connection between them, their fans and their sponsoring brands.
The sponsoring brands play a big role in producing a successful and profitable music event, and we only invest in events that create that strong connection and total engagement between the brands, the artists and the fans, as it is clear that fans do welcome the brands they love in their live music experience.
As a Private Equity Management firm we utilize a dynamic investment approach with uncommon transparency, whether we invest in a one-off concert or a whole tour, we always utilize a conservative investment strategy in every project we participate in.
Transparency is the key.
No doubt that technology and the internet has allowed the artists to connect with a larger almost global audience, but on the other side it has also created an almost irreversible trend of music piracy. With the readiness and ease of being able to upload songs and spread them around, it has created a trending mindset that music should always be free.
Once upon a time the music industry had a relatively uncomplicated business model – band or artist records song, record label sells song, artist and record label make money. Now, in an era of fragmented platforms, file sharing, and non-traditional routes to market, the music industry is being challenged.
The internet has allowed artists to quickly spread word about their work and get their music out to a global audience with ease due to platforms such as Youtube, Spotify, Tidal, Apple Music, iTunes, Sound Cloud, Band Camp and others.
Music has been an essential part of human culture as an art, source of entertainment, and a way for those talented at the performing arts to make a living.