Selling out a live music performance is the goal of every artist and producer, we leverage all of our marketing expertise to create and execute new media marketing strategies that are needed to accomplish a complete SOLD OUT in every single event we invest in.
In the last decade, the internet has dramatically changed in the way the artists interact with their fans. We leverage all the new social media and mobile channels to help the artists create a strong connection between them, their fans and their sponsoring brands.
The sponsoring brands play a big role in producing a successful and profitable music event, and we only invest in events that create that strong connection and total engagement between the brands, the artists and the fans, as it is clear that fans do welcome the brands they love in their live music experience.
As a Private Equity Management firm we utilize a dynamic investment approach with uncommon transparency, whether we invest in a one-off concert or a whole tour, we always utilize a conservative investment strategy in every project we participate in.
Transparency is the key.